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by pbalau
3086 days ago
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You are right, Snapchat's failure to monetize their inventory has nothing to do with either Google or Facebook, simply because neither Google or Facebook has access to the Snapchat inventory to begin with. I believe advertisers are not jumping on Snapchat's inventory because the perception about said inventory: kids chatting with other kids and porn. Why would you advertise on that? |
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A small percentage of companies are actively advertising on that. The featured stories (ads) on Snapchat almost always use sexual imagery to bait you into opening them. I agree, I don't think that's a sustainable model and it honestly shows how desperate Snap is to make revenue to allow these sort of ads.