[dx034]

Why faking? As a user, I prefer AMP pages because they load much faster. Often it's just because they don't have as many ads (and a non-amp page would be as fast then) but I can't see that from the search result.

[z3t4]

When there is a incentive, like more clicks, and it doesn't matter if you fake it, and it's easier to fake, then people will fake it.