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by tnolet 3089 days ago
That was about time. I was always flabbergasted by how rough and confusing the search console was. I really like how Google are revamping their marketing/admin tools. The Google Optimize [0] tool is pretty nice and the only A/B testing tool I know that is already pretty powerful in the free tier. 0: https://www.google.com/analytics/optimize/features/
2 comments
digitalengineer 3089 days ago
Relevant: "Conversion rates are much lower than they should be.".... "For Google, conversion rate is based on visits instead of visitors." Source: https://www.abtasty.com/blog/data-scientist-google-optimize/
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ssharp 3089 days ago
I found it a bit clunky, personally, but you can't complain too much about free when the alternatives are rather expensive.

The majority of A/B tests I run are not "visual" and based on javascript DOM changes, along with CSS changes. That workflow takes very little time to execute in VWO but wasn't that apparent with Google.

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