Unfortunately that voting block doesn't line up with reality, as least from the stats I know for the presidential elections. A given voter that voted for party X's candidate four years ago, if they vote again, will vote for party X's candidate about 92% of the time. This means that in the pool of 'likely voters', the two parties are realistically fighting over 8% of hearts and minds.
Voters who claim not to strongly identify with either party vote as consistently with one party as voters who do strongly identify with a party, at least, from research I saw several years back.