[hobofan]

With shared accounts, the price is already pretty low at ~3-4€/person/month. I don't think that a price drop would adequately compensate for a significant loss in content at such a low price point.

Yes, in the long run producing their own content will be cheaper. Mid-term buying proven content will probably come out at around the same price as producing new content that the viewers may or may not like. They have better viewer analytics and better ways to globally monetize the content than traditional content producers though.