Sure. Catching mainstream media off guard is different from Intel though. There is no way this caught them by surprise.
If anything it reads like it was very carefully crafted by lawyers to make sure they don't get sued to hell for a defective product. (It's not but lawyers are gonna lawyer)
They may not have realized it would make it to the media; until this week there was not much chatter, and then today Intel's stock is trading lower while every other chipmaker is trading higher. Their PR team may not have been prepared for that situation, and they may be worrying about CTOs giving more serious thought to AMD (or even non-x86 chips) for their data center upgrades.