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by ssharp 3094 days ago
It was a different time, but probably not that different figuratively.

Things like Shatner taking Priceline stock to be their spokesperson played into the dot-com mania narrative of the time, but now that's seen as a shrewd business move. 50 Cent had a $60-100 million exit with Vitamin Water and Lebron had a $30 million exit with Beats.