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by bonestamp2 3094 days ago
I think it's a lot of these things. The other thing not mentioned is "Status". When you hand over that metal card you feel special, sometimes the person receiving the card comments on its weight or its thickness. If not consciously, at least subconsciously this is a card that rewards your pleasure centers when you use it. There's no doubt I use it more than any of my other cards. My guess is they're crushing it on fees and giving ~40% of those earned fees back to the cardholder as benefits.
2 comments

"When you hand over that metal card you feel special"

The CSP is a metal card as well though, and the annual fee is definitely lower.

How often do you get people commenting on the weight of the card and where do you live? I have the Amex platinum and the CSR and honestly I was concerned that they’d draw too much attention.

They haven’t, and I’m happy about that. I suspect it’s because I’m in the bay area and both of those cards are common out here.

I live in one of the wealthiest parts of LA and I get comments on it a few times a month. But this area is old money so a lot of the rich people here don't have the latest thing (unless it's a car) -- in the bay area I'm not surprised it's common. I also have the Amex Platinum and it gets about the same number of comments. When I travel, especially outside the US, I get comments on it about 30% of time I use it! lol. Metal cards are extremely rare, if non-existant, outside the US.
I haven't personally heard about the CSR card being commented on, but I've seen people comment on the Uber card. I almost feel like Uber/Barclays stole (or will soon have stolen) Chase's CSR customers.