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by stcredzero 3096 days ago
Amazon already bought Whole Foods, which gives them a large enough physical presence to do whatever it is they're going to do with it.

Let me think about picking up consumer electronics from Whole Foods...Nah! Don't like it. Doesn't work for me as a consumer from a branding perspective. Picking those up from Target? Sure! The branding work there has already been done.

1 comments

It seems ridiculous, but that is exactly what they are doing in some stores. Amazon electronics kiosk just before the checkouts:

https://twitter.com/alexhillman/status/947593851715424256

Okay. So look at the pictures and think about that vs. Target. Which do you prefer? (Not rhetorical. What are your impressions? 3rd party readers/lurkers please chime in!)
I noticed the kiosk was there one week and gone the next. It did feel totally out of place.