To the vast majority of users, anything in a browser is a web "site" and anything bundled with the OS or requiring an installer (including Electron apps) are "apps".
To the vast majority of users a virus is anything that's adversely affecting their system, should we use that definition too? The vast majority of people call the common cold the flu (around here anyway), should doctors change the definition of influenza to the layman one? All industries have their own terminology specialized terminology and they don't change it based on what naive end users think.
Sure, but they compete with native apps is the point the parent was making. They download, install, update, configure, and use features like a native app.
Most users are not so discerning. Once Windows ships with a native JS engine (perhaps Chakra), will streaming Electron-based apps without traditional "installation" be possible?