[harlanji]

I wholeheartedly agree that focusing on lower level mechanics is the way to solutions and am at times frustrated by their dismissal in preference for some higher level debate across a seemingly arbitrary division. In my case health debate terms are basically down to gut flora and conditions that cause me to crave french fries. Well, I don't crave french fries anymore (or meat, and decreasingly dairy except the Super burritos :).

I've had this particular OP debate about journalism with a coworker, that maybe such a publication doesn't need mass appeal if the thought leaders would be willing to pay more for it. I throw money at thought leaders whenever I can, eg. "this album on Soundcloud is good, I'll send a dollar per track. CRAP it's 25 tracks..." and still send it all. (in retrospect, they must know people behave like this... or at least, I do now :). BUT... if it weren't authentic work, I wouldn't get that impulse, so it's not really a secret that can be exploited.

It's not the most popular thinking mode. Put the body into a healthy state, and it will crave healthy things. Like math class or starting strength training, you might just have to endure it for a little bit. But to myself, perhaps many, salad was iceberg lettuce and veganism was boca burgers. Couldn't be farther from the truth, in reality. There's even bigger money in some food industry sectors than green/vegan, I wonder who might have incentive to say being healthy is sooo expensive when the alternative is lots of their own products.