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by siddharthdeswal 3084 days ago
Agreed, building a high cost high value brand, and then moving downmarket is known to work.

I compared this to Juicero because the "degree of innovation" in their product doesn't seem to justify the 20x price premium [1].

To compare, a cheap Nokia is ~INR 4000, a OnePlus 5 is ~INR 30000 and an iPhone 7 is ~INR 45000.

However, there's a world of difference in features, components, software in the 10x phones.

[1] https://www.amazon.com/gp/aw/d/B00EZYA61K/ref=mp_s_a_1_4?ie=...