[cosmie]

For far more reasons than I care to go into, the Dominos PULSE system[1] sucks at making delivery time estimates. The CSMs in store don’t use it, but can’t control what online orders see.

As a former manager, blowing through unrealistic delivery estimates for online orders were over half of the complaints I had to deal with.

[1] PULSE is the in-house Point of Sale system Dominos created. Except it’s not just a POS, it does inventory management, labor management, shift scheduling, delivery routing, etc. Theoretically it has every variable it needs to estimate delivery times. But there’s a disconnect between theory and practice, as most franchises don’t learn enough about the ins and outs of the system to customize a lot of the defaults or even to use all of the modules.

[reaperducer]

While I agree with you that Dominos is terrible at estimating delivery times, it's because the pizzas always arrive in about half the time estimated. This has been my experience in Wichita, Las Vegas, and about half the time in the Seattle suburbs.

[yeukhon]

Which area were you serving? I recently ordered something on Thanksgiving and it was on time (quicker than the estimated time) - so whether it was a luck draw or something changed in the practice? I order Dominos maybe two or three times a year, and the online timer seems to make customer feeling long but surprise them.