Ask HN: Is it ok to sign sales cold emails as CEO ? what should I sign ?

[fosokoko]

Any one willing to share personal experience ? I dont have a VP Sales is it ok to sign sales pitch as CEO ? or Do I have to sign my sales emails with title ?

[downrightmike]

People who buy want to talk to a person in power. CEO may be perfect, but you may want to also be the Senior VP of Sales when sending out cold emails.