[goldmouth]

Check out hip hop. Many of the current stars started out posting videos to YouTube or tracks to SoundCloud.

The diy hustle of making mix tapes and homemade videos is how the current stars of rap, Migos, blew up.

SoundCloud rappers are a thing. It's a drug influenced, dreary subgenra that's launched dozens of stars, lil uzi vert or for example.

[1337biz]

But why do they almost all still end up at one of the big 3 labels? Or are there many soundclouders actually able to make a decent living from it?