There's a pretty big difference between a diner in a small town and a global media/technology company. Both could be unprofitable, but only one has large potential upside in terms of both profit and business exit.
And that would matter to a VC. But a bank isn't looking for a big exit... just to get their loan back with some interest payments. Which is why they consider not only the business itself, but the credit history of owners, and their assets.