What I actually meant to ask is not how do they make money, if they make money, or even if it is their goal to make money but if you were in moot's shoes and you wanted to turn page views into money, what would you do?
But seriously, not being commercially driven is what gives the chans their credibility. Commercializing that crowd is a million dollar question. Now that moot has taken VC, it will be interesting to see how his new project will monetize.