[dudul]

You seem to be criticizing mostly how the book is marketed as opposed to its actual content. And I will agree with you, this page is awful, and it absolutely reads like the typical "get rich in 2 weeks" scam. But the content as described in this gist is interesting.

Do you disagree that effective engineers need to come up with strategies to be continuously learning? Or that it's important to make sure you spend time on tasks/projects that matter as opposed to busy-work? Or that it's important to properly use your daily tools? etc etc

I haven't read the book, and I only went over the main headers of this gist, but this all looks like pretty sensible advice to me to be more effective and productive.