[edmondlau]

The perspective I'll offer is that good sales copy is also a skill, just like engineering or any of the other skills you mention.

To be good at sales copy also involves many factors, like interviewing your prospective customers, understanding what language they use to describe their problems, listening for what dreams they actually have, addressing their concerns by establishing credibility, and having a strong desire to help them achieve their goals.

Good sales copy doesn't aim to "trick" people; it aims to show that the product being sold will achieve the prospective customer's goals.

The reason I'm sharing this perspective is that many engineers do look down on marketing and sales copy as something that's automatically "bad." And that automatic association does them a disservice.

They write awesome code or build awesome products and features that could add so much value to the world, but they then just expect anyone to automatically see that value. They don't take the time to understand what their users' problems might be, to share how what they built might solve those problems, and to "market" their solutions. That mismatch of supply and demand ends up being a missed opportunity, and sadly, this happens all the time.

[yanilkr]

Hope what ever you did works for you. I am probably not your prospective customer. I found the whole sales copy very deceptive. You are selling "Tactical Toolkit" to be effective engineer.

I understand your perspective about engineers undervaluing marketing and sales skills, but I think it's an example of short term thinking. Credibility is a currency, internet never forgets and I would never build credibility like this because I do not know how this will limit my future possibilities.