> To sell this content first create and exploit an insecurity in jr.Engineers or fresh job seekers in technology by saying they are not an effective engineer unless they buy this book/package
Read the sales copy. I just copied the first few lines of the first paragraph.
"The most effective engineers — the ones who have risen to become distinguished engineers and leaders at their companies — can produce 10 times the impact of other engineers, but they're not working 10 times the hours."
"The most effective engineers — the ones who have risen to become distinguished engineers and leaders at their companies — can produce 10 times the impact of other engineers, but they're not working 10 times the hours."
Taken from https://www.effectiveengineer.com/book