| For every person who rode a powerful technology wave, there are also many others who rode the wrong ones. One of my favorite stories from Drew was that when he first started Dropbox, he created a 4-minute demo video showcasing the product that functioned as an MVP for the product. The video drove hundreds of thousands of people to their site and grew their beta mailing list from 5,000 to 75,000 people overnight. On the outside looking in, skeptics might have thought that it was nothing new. But the MVP provided validation around what future customers actually thought. My main takeaway from that story (and that I share in the book) has always been to validate your ideas early and often, so that you can get more signal on whether the assumptions you're using to shape your behavior are accurate. More about the Dropbox story here: https://techcrunch.com/2011/10/19/dropbox-minimal-viable-pro... |