[sixtypoundhound]

Actually, the death of simple display advertising is a bigger blow to the independent web than net neutrality. Many developer and server bills get paid that way.

Comcast and Cox can afford to set up pay-walls and service packages to create content and fill the void. Little guys like me will probably go find a new hobby like camping or brewing craft beer.

The irony is the worst ads actually get the lowest rates; disruptive formats are highly toxic to a brand marketer (why should I put my name on something that pisses the consumer off)... most high end brand players want to get native ad placements or "editorial looking" ad formats. Surfers have learned to ignore people "yelling louder".