[scrumper]

I realize this is off topic. Hope you don’t mind a couple of questions - I’m always interested in companies which choose to invest in custom-built software for seemingly non-core functions.

What was the justification for building an internal CRM vs customizing an API-rich commercial system like Pipedrive. How was the decision made? Did you review SAAS or installed offerings first? Do you consider CRM to be a core part of the business, or does it offer a competitive advantage to the company?

Cheers!

[bruncun]

No worries! Unfortunately, the decision was made long before my arrival, so I'm not entirely sure - but I asked about that too during my interview. My CEO reviewed a few SAAS including Salesforce but none of them made sense for how he worked.

Now, I've reviewed SAAS for other purposes with him, and my guess is that pitches went poorly. My boss is particular about his business, and I've witnessed more than one demo fall apart when customization came up.

The CRM could someday be a core part of the business. It probably offers us the same competitive advantage that a secret recipe benefits a restaurant. I've also integrated into it some nifty functionality I haven't seen yet on the market. But ultimately, the business is driven by staffing.