[sumedh]

They have to lower prices because their competitors buy the same machines and thy pass on the savings to the customers, xo your company needs to do that as well.

That is the problem with commodity business because consumers dont care where there corn or cloth material comes from. Consumers will go for the cheapest option.

[lgas]

It doesn't make sense that they would refuse to buy the efficient machines then... because they would be forced out of the market by people who did.