[Mountain_Skies]

I believe it is Bhutan that measures gross national happiness in addition to GDP, realizing growth just for growth's sake doesn't necessarily increase overall happiness. Don't know how well that works for them but good for both the nation and this startup to have it as a goal. My concern in the context of the startup would be that another player would enter the same market segment and use funding to expand aggressively, eating all of my market share in the process. Even if there is plenty of space in the market for both the slow growth and quick growth startups, there is going to be a danger of getting steamrolled by the quick growth company.

[cperciva]

Yes, you're thinking of Bhutan. But "gross national happiness" is just a propaganda exercise.

[collyw]

As a Buddhist nation I doubt that is the case. Its seems fairly central to Buddhist philosophy from my understanding of it.

Out of interest having been chasing growth for decades I assume we are at the highest GDP measure ever, but do you assume that we are happier than ever? The opioid crisis in the US would suggest otherwise.