Cryptokitties is an important step. It's helping to normalise the discussion around crypto, showcasing a different example of value exchange based on it, and making people comfortable with that style of transaction.
It's like Snapchat's dog-face filter is the normalising step for AR, you need the small, novel things to move the needle.
It's like Snapchat's dog-face filter is the normalising step for AR, you need the small, novel things to move the needle.