| Not everybody can be featured on NYT without a product out, but setting up a basic marketing campaign is not difficult (and it is certainly inexpensive). That's my (current) recipe: . Twitter and Facebook -
Open a twitter and facebook company account. Invite all your friends and colleagues.
Follow interesting people (blogger and tech leader). Most importantly: don't spam, but engage in conversations. . Blog -
Obviously, you need a blog. Don't make it a boring marketing blog. Keep a personal voice. Talk about your experience building the product/company. Share advices. . YouTube -
Upload screencasts of your product . Conferences -
That's the best place to meet bloggers. Hang around with your company (funny) t-shirt, hat, something that attract the attention of the people. That's a good ice-breaker to start talking to people. . Startup Competitions -
That's the best way to go to techcrunch or important blogs. Participate in startup competition. You don't need to win; just with the participation you'll see the name of your company in the major blogs. All these thing won't probably be enough to be featured on the NYT, but they will certainly spread out the name of your company/product. At least, it worked quite well in my case. |