[lionelione43]

You bring up a good point. If you choose specifically to advertise to a specific demographic, can you be fined for NOT advertising to another? Is a company that puts a job offer ad in a men's or women's magazine breaking the law?

[evgen]

Does the men's or women's magazine explicitly work to prevent people of the other gender from being able to read its articles? You can legally pick an environment/medium in which to run your ad that may have a specific demographic, but when you get to explicitly set viewership then you have to be much more careful.