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by fpisfun 3101 days ago
I would do this before I deleted my Facebook account when I ran ads not to intentionally exclude people but because I figured people over a certain age probably wouldn't know the technologies I was looking for and I figured I would probably end up paying for false positive ad clicks
1 comments

> because I figured people over a certain age probably wouldn't know the technologies I was looking for

This is precisely the kind of age discrimination the law is intended to prevent.

Yep. I was hoping that sentence would end with "because I figured people over a certain age probably wouldn't be interested in entry-level positions," and I was prepared to think that was an interesting point.
Why would that be any less discriminatory?
It wouldn't really, but it would be significantly less douche-y, because it would ultimately be based in a less disparaging view of older job seekers.
It is factual that certain technologies are more used by certain demographics. If someone has a very small ad budget I don't understand why they should be forced to display ads to a demographic less likely to know the technology.