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by jaysonelliot
3099 days ago
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Very much so. There were two primary candidates in the running, NeXT and Be Inc., run by Jean-Louis Gassée, previously the president of Apple Europe. Some very strong arguments have been made for why BeOS would have been a better choice for Apple at the time, but the truth is that Be was always a second choice for Apple if NeXT could not be acquired. Apple got a great two for one deal by acquiring both a solid UNIX-based foundation for their future and Steve Jobs, but Jobs was really the crown jewel. Apple was in a terrible position at the time, and most industry watchers didn't expect them to survive. WIRED ran their famous "101 Ways to Save Apple" cover story around that time, and Michael Dell made his infamous quote that Apple should "shut down and give the money back to the shareholders." It really was a bleak time, and a technology solution was only part of what Apple needed. Steve Jobs' return was what the acquisition was ultimately about. |
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2017: Who's Michael Dell?
Steve Jobs is better known dead than Michael Dell is alive.