[cypherpunks01]

Nobody has mentioned the irony of the actual game:

"Upstart is a board game that simulates the ups and down [sic] of starting and sustaining a business."

A 3rd party contractor/service provider stealing your money is certainly one of the "downs" of running a business.

[jxramos]

"Every town, has its ups and downs. Sometimes ups, outnumber the downs, but not in Nottingham..." https://www.youtube.com/watch?v=c2dImprgiB8