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by colanderman 3106 days ago
> set by the tv channel and the broader regulation.

Which is key. Television ad regulations aren't set – and enforced – by the dominant advertisement broker.
1 comments
user5994461 3106 days ago
The channel can refuse to play any ad for any reason. They standards are partially set by the channel.
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colanderman 3105 days ago
...who is not the broker.
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user5994461 3105 days ago
Let's get back in times when there was TV but there was no regulation yet. A channel surely had to be the broker and set the standards.

Internet is young. There will be some regulations and standards, eventually.

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colanderman 3104 days ago
Online advertising has existed for over 25 years. [1] Online ad brokers (i.e., competitors with Google) have existed for nearly 20 years. It is incredibly disingenuous of you to pretend as if Google is in any way "forced" to play both gatekeeper and ad broker, like no-one else is trying to compete in that space. Developing Chrome was a deliberate choice by Google to position themselves to own the means by which users consume ads, search (ads), and video (ads).

[1] https://en.wikipedia.org/wiki/Online_advertising#Display_ads

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