[the-dude]

In other words : we have our priorities all fucked up.

They should have postponed until they had their financial infra in place.

[valuearb]

You can’t always postpone marketing commitments. Sometimes ads, articles, events, etc are already commuted and it’s too late to pull out.

I’m giving them the benefit of doubt. A small group of entrepreneurs working fast to launch a project occasionally misses how long a critical piece will take before the launch is already conmitted.