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by adamw2k
3108 days ago
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I don't see it changing in the short term, though I think there's potential in the long term. In between, I feel like towns need to organize around a particular niche / focus. For example, Indianapolis is a hub of marketing technology (ExactTarget, Aprimo, etc.). It's hard to compete w/ the (PR?) machine the coasts give you, but if you have a competitive advantage in some market - don't ignore it just because it's not SaaS. Examples include autos in MI, Medical Devices in Northern Indiana, manufacturing region-wide, distribution, real estate (Simon Malls, General Growth in Indy, Chicago respectively), etc. Build for those local customers and then spread geographically. I feel like that's overlooked far too often in the "David" (non-Goliath) markets. |
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