[stordoff]

It's also a different install process. Chrome doesn't decide to automatically close itself to apply the updates, and they are applied fast enough that you usually don't notice unless something changed. Neither can be said for Windows - the reboots are often unexpected and the install can be lengthy. If Microsoft got it closer to Chrome (no forced reboots and applied without triggering a potential long "Configuring Windows Updates" stage), it'd be much less of an issue IMO.