[dvfjsdhgfv]

They follow their traditional policy. A huge part of Apple's income comes from hardware. They will use every method to convince you to continue the vicious upgrade circle, whether you care about new features or not.

A customer that is satisfied with their current setup is a lost customer. So Apple's only hope is to make sure the battery is as difficult to replace as possible - because this component is sure to fail sooner or later.

[scarface74]

You're talking about every other phone manufacturer except Apple. Once you buy an Android phone, the company has no reason to support you with security updates or OS updates. They have no reason to believe that you will buy another phone from then two years later.

Apple on the other hand still makes money off of customers -- app sells, services, music, media, etc.

[stordoff]

> A customer that is satisfied with their current setup is a lost customer.

A satisfied customer is a customer who will eventually come back (want something new, lost or damaged device, or just general wear and tear). A dissatisfied customer will look elsewhere.

[fileeditview]

But this satisfied customer probably wouldn't buy every iteration of the iPhone. I guess that's what the parent was aiming at.