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by craig-faber
6652 days ago
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A friend of mine introduced me to Ogilvy a few years ago. I still remember his basic strategy :
-Have a good product. Say what's good about it. (Once it was successful, Ogilvy's firm used to turn down clients whose products they didn't think were salable.)
And a couple ancillary points:
-Sex doesn't sell, unless you're selling cosmetics.
-Don't let graphics crowd out content. Ogilvy's Ogilvy on Advertising is a good antidote to marketing stupidity. Even though he dealt entirely with print advertising, it's still relevant. |
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