Even for films you haven't seen, it's a pretty terrible system. I didn't see Good Will Hunting until maybe a decade after it came out, but I was aware of it and knew it starred Matt Damon. If I had looked for it on Netflix and found a cover with Robin Williams, I might have wondered - was this another film with the same title?
> Aren't they proposing this would be shown to you for titles you haven't seen, and haven't made an association with yet?
Haven't seen on Netflix, using your (sub)account. This breaks in an annoying way when you saw the artwork previously at your friend's party, or on your spouse's subaccount, etc., and are now skimming the catalogue for the movie (maybe you don't remember the exact title, but know it's in a particular genre list).