[oliwarner]

Not really.

This author is paid by advertisers. That's their business model but there are plenty of other publishers out there available to you that would probably carry a version of this story under another business model.

ISPs are paid by end users directly. And now also competing content companies who don't want their content throttled. And a top-up from the end users again to access those services. And whatever scummy deal they can get from selling every last detail about you and your browsing habits.

And unlike this publisher, if you don't like it, you can't just shop around for a well behaving one. Most ISPs in the US appear to operate as local monopolies. There's no separation between hardware and service and that causes issues.