[mrisoli]

It is a centralized content container, which makes click-bait titles like this one better material. So you can create a controversial opinion on a subject, get views, make it an entertaining even if exaggerate read and it gets featured among other pieces especially if you use the right popular tags, then your post is on people's medium app and newsletter subscription.

WordPress, on the other hand, is open source software you can host it yourself and thus you can't just slap some tags on it and get featured on top of a newsletter. This is also why some authors prefer medium, easy to setup and easier to get an audience, but then you have to resort to these marketing techniques to drive your views up.

Disclaimer: I have written some medium posts with catchy/controversial titles to test said techniques, call me part of the problem.