[xGrill]

Spotify has an ads product. Everyone knows they are collecting the data. It would be foolish to think otherwise. Using it in advertising serves an added benefit of helping their ad sales team tell the story of how much data they have and how they can use it to help target the correct audience.

[bogomipz]

>"Using it in advertising serves an added benefit of helping their ad sales team tell the story of how much data they have and how they can use it to help target the correct audience."

So its advertising targeting advertisers, paid for by their users and and the artists?

[dictum]

This is the dream of the 21st century: machines selling to machines.

[requinard]

It's the foundation for economy 2.0