[wvenable]

The problem is the lack of service starts right at the sales process rather than tech support. This is what a friend said about buying the Nexus One:

"Google really does have a TERRIBLE sales process. Firstly I meant to order a car dock with the first order. If you email them at all (including on your "order status") no one reads it -- based upon what category you choose they send you a stock response with zero way of escalating. So when I emailed saying "Could I add a dock to this order so I only get one shipping and one customs charge?" I instantly got the stock 'Nah go screw yourself' response claiming that their fulfillment is so super quick that it's impossible to make a change."

After hearing that, I think I'd rather get a nearly identical HTC phone from a local store where I can some recourse if something goes wrong.

[etherael]

I do agree that their sales, support, marketing are all not good. I'm just saying that on top of that you can see some engineer chanting mindlessly to himself "build it and they will come". It's like they focused only on the product itself and utterly disregarded the other components of the aforementioned 'consumer experience', and this resulted in a massive fail.

Would they have done better if they had focused on consumer experience a lot more? Almost definitely, but I think that's as far from their culture as it is for Microsoft to understand why an iPad is not just a PC in a new form factor. They just don't "get it" to use the common turn of phrase, I think maybe I didn't convey that so well because I'm sympathetic to the position and in the habit of dismissing the other components of the consumer experience myself.