[Rantenki]

I am baffled why the manufacturers aren't all offering direct B2B for the bike shops. There clearly isn't enough margin left for the average bike shop if they aren't moving the volume of bikes due to direct sales, but at the same time, all the supplies they need for servicing bikes are sold through some intermediary that's skimming a cut for the service of aggregating all the different manufacturers. https://www.ogc.ca/ and https://norco.com/ haven't substantially reduced their margins since I last worked in a bike shop 20 years ago.

And aggregation is not a service that would be required anymore if the shops could just go direct to Shimano, SRAM, Fox, Maxxis and DT-swiss (etc). That aggregation can be performed by the bike shop itself via a B2B solution.