[intrasight]

I've recently become aware of Canyon Bikes as well as other direct-to-consumer manufacturers. In one video I watched, the buyer had a mobile bike shop come and setup their new bike. I think the mobile bike shop approach plays well with the direct-to-consumer model.

[icebraining]

A whole mobile bike shop sounds expensive. More likely these companies will make deals with "freelance labor firms" to get someone there to assemble it.

IKEA has already signaled as much by buying TaskRabbit, but my guess is that there's a good opportunity for an independent middleman to sell services for companies that need a broad geographical coverage but don't have enough sales to keep dedicated teams everywhere.

[Zigurd]

Ikea sells a city bike with belt drive and a mount system for racks and a trailer for $400. It is a better-documented assembly process that the you-get-what-a-bike-shop-gets experience of ordering the cheapest online bike, but still a bit challenging on the Ikea scale of difficulty. It has a 25 year warranty on the frame and a 10 year warranty on the belt drive.