[xzel]

I don't think its exactly anti-competitive since you're free to buy an Apple TV from anyone else. This is more about companies with paid for streaming services not allowing each other on their platforms. Often they will restrict each other from selling content on their devices since they offer a competing product. For example, Amazon sells TV shows/movies through Amazon Instant Video, so does Apple through iTunes. In my opinion this was enforcing a similar policy at a more physical level. There's a weird balance to the whole ecosystem.