[thisisit]

> Amazon does something even more insidious.

> Basically, they're letting you validate the market and then jumping in once you've taken the risk and created the market.

I am not trying to defend Amazon but they also cut down the customer acquisition costs someone validating the market has to incur. So, it is now become a toss up between initial costs of finding and validating the market vs Amazon taking the sales data entering in direct competition. Which is better?