But going after Netflix, for instance, will result in a price increase for the consumer, no? When Netflix's costs for bandwidth go up, they are going to pass that cost on to you.
I worry the average consumer's reaction to that is going to be as follows: "All the tech nerds were worried about this net neutrality thing, but since it got revoked my Comcast bill is cheaper than ever. In completely unrelated news, those bastards at Netflix have hiked their prices again!"
Isn't this really the point? Netflix consumes a lot of resources and are the sole reason for a lot of ISP infrastructure upgrades. Why shouldn't Netflix and by proxy their subscribers be on the hook?