So how do we bring back money to production of media then, ensuring that the people who spend time producing it can afford a decent standard of living?
Prior to YouTubes efforts to destroy it, the model they were using is a great one (although there are substantial problems with its implementation). Patreon is emerging as a great way to support creators. People are more than willing to pay for the creation of media and that has not changed. What has changed is that there is no reason to enrich the people who distribute the media. Distribution was a Big Deal. It was the primary driver of the entire global economy for a century. Every big company fundamentally solved the problem of distribution. Sometimes they did other things, but it was all ancillary to distribution. Now, distribution is a solved problem. It's a commodity. Anyone can do it, and because newcomers don't have the burden of overhead and infrastructure and entrenched contractual entanglements that the old guard have hanging around their necks like a noose, newcomers can run circles around those giant companies. And if they had the integrity to stick to their claimed love of the market they held for so long, their companies would shrink dramatically.
The Internet makes it possible for creators to have a decent standard of living. A tremendous number of them can have that decent standard of living. As opposed to a handful of owners of distribution companies living in opulence. An entirely capitalist redistribution of wealth on a large scale. That is viscerally disgusting to many who see those very large companies as the pillars holding our society aloft. To them it looks like rats chewing through the pillars.
The Internet makes it possible for creators to have a decent standard of living. A tremendous number of them can have that decent standard of living. As opposed to a handful of owners of distribution companies living in opulence. An entirely capitalist redistribution of wealth on a large scale. That is viscerally disgusting to many who see those very large companies as the pillars holding our society aloft. To them it looks like rats chewing through the pillars.