[xocyabencl]

I think you are ignoring the main financial motive for this change - ISPs want to shake down Google, Facebook, and other successful internet companies. Customers won't see this directly. It will have indirect effects by increasing costs for the companies they use, but not in an obvious way that will cause a revolt. In financial terms, this dispute is mainly about these giant companies battling over who gets the fat profits Google and Facebook are currently taking home.