[monfrere]

> I have this theory that they've noticed that the platform is being used less and less, and is why we're getting so much ads mixed with our friends' posts. They're milking the cow before it dies.

Um, no. Facebook remains the most popular app in the United States with a comfortable lead. It's surpassed only by its own Whatsapp and Messenger globally. I think I read that in terms of time spent in an app, Facebook still beats Whatsapp, but I can't find the stat right now. Facebook just crossed 2 billion MAUs this year.

Its advertising revenue grows at close to 50% a year. Obviously part of that is showing more ads per user, but it's also growth in app usage. I'd say the cow keeps sprouting new udders and they are feverishly trying to keep up with attaching the pumps.

[wils124]

That doesn’t necessarily prove your point. It’s possible that advertising and install counts are lagging indicators, and that there are leading indicators like engagement showing trouble down the road. Anecdotally I’ve heard that this is the case.

[Manglano]

when you think about it, it's a bad simulacrum of the social encounter and experience. i use mine as a blog for issues and feelings that have provoked a big response in me but it's far from ideal

[blurbleblurble]

It's only a matter of time. When was the last time you thought about logging onto MySpace?